Former Wal-Mart and GameStop executive tapped to lead Company’s North American gaming peripherals partnership development and licensing expansion efforts 

ORLANDO, Fla, MARCH 25 2025

GameSir Names Eric Bright as Vice President of Partnerships and Product Strategy

GameSir Inc, a global leader in high-performance gaming peripherals, today announced the addition of respected games industry executive Eric Bright to its executive leadership team as VP of Partnerships and Product Strategy for North America.

In this pivotal role, Eric will be responsible for driving the company’s product vision; fostering strategic alliances with industry leaders like Nintendo, Sony, and Activision; unlocking new growth opportunities; and spearheading innovative business development initiatives for North America.

Eric brings to GameSir more than 20 years’ experience in the video games industry, and overall product merchandising and revenue generation expertise. Most recently, he served as Senior Vice President of Merchandising for Michaels. Prior to that role, he served as Vice President of Merchandising for GameStop, and Senior Buyer, Videogame Software, Hardware and Accessories at Wal-Mart.

“Eric's reputation and proven success in the video game industry is on a level that only a few have experienced. We are thrilled to have Eric join the GameSir team, and lead us in partnership development, especially as we look to expand our licensing deals throughout the North American market.” Said Ma Yao, founder of GameSir.  “In an industry where community and partnerships are vital, I am confident Eric will be instrumental in curating the most appropriate products and relationships that will be beneficial for our customers, our partners, and our company."

"I’m thrilled to be joining GameSir at such an exciting time for the company. With its reputation for innovation and passion for gaming, I see incredible opportunities to expand our reach and bring even more cutting-edge products to players in North America,” shared Bright. “My experience in merchandising, product development and retail strategy will help strengthen our market position and drive growth. I can’t wait to collaborate with the talented team at GameSir and help shape the future of gaming accessories.”

About Eric Bright

Bright is a gaming industry expert and has been recognized for making many contributions to the industry, and curating and growing businesses at two of the world’s largest video game retailers. While at GameStop, he led the merchandising and in-store marketing teams and oversaw the full P&L for all lines of new and used video game hardware and software, digital gaming, accessories, PCs, and other consumer electronics, mobile and emerging business for all U.S. stores and online. During his more than 8 years at GameStop, Bright was responsible for all supplier relationships, including Sony, Microsoft, Nintendo, Activision, EA and Take Two. At Walmart, he negotiated the first-ever agreement for aggregation of the world’s largest retailer’s multiple small suppliers, resulting in consolidation into one shipping source, simplifying overall operations for the company and suppliers, and increasing margins for company.

"I have had the pleasure of partnering with Eric on many products and projects over the past 20 years,” stated Aaron Levin, Vice President of Sales & Marketing, North America. “His professionalism, industry knowledge and ethics are second to none. I couldn't be more excited to be his teammate as GameSir moves forward."

Bright is a gaming industry expert and has been recognized for making many contributions to the industry. 

About GameSir Inc

GameSir, founded in Guangzhou, China, has been at the forefront of gaming innovation since 2013. Its North American headquarters are in Orlando FL. The company is dedicated to creating gaming peripherals that enhance the gaming experience for every player, offering a range of products from mobile gaming devices to controllers for PC and console platforms. Guided by principles of pragmatism, innovation, openness, and cooperation, GameSir continues to expand its global presence while staying true to its mission of serving gamers worldwide.

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